SPORTS MARKETING AND SPONSORSHIP
Sportsman and researc-writer Bekir AYAZ made a series of statements about “Sports marketing and sponsorship”.
AYAZ: The sports industry has had a growing impact on the global economy over the last 20 years through investments in public infrastructure, mobilisation of resources and the creation of new professions and jobs.
As a result of the wrong moves made to save the day as a result of systematic and methodical approaches, the economic structures in which the costs increased as a result of the wrong moves made to save the day have been disrupted and collapsed.
The organisational structures of the management mechanism governing the clubs should build a sustainable financial structure within the framework of long-term strategic goals for the stable development of the system and the whole economy.
Bekir AYAZ in part of his statements; Football and other sports branches have to increase their global competitiveness tremendously by bringing together economic dynamics and productive factors in the changing and developing new world system,
Looking at the economic framework, sports clubs should immediately abandon the inorganic, bankrupt, outdated systems that cannot produce solutions in order to realise a financial reform.
EMPHASIS SHOULD BE PLACED ON INVOVATION.
Within the framework of economic disciplines within the modernisation literature, innovation-oriented, Web3.0, Industry 4.0 system, NFT, and Metaverse, applications should produce long-term projects and projections.
While Metaverse is very important for cryptocurrencies and Blockchain, he stated that he believes that it will open the door to great innovations for Blockchain technology and will create a great opportunity for the ecosystem.
In the projects developed by clubs with Metaverse, fans can interact with other individuals, play games, attend concerts, exhibit their own belongings and even artworks with a set of avatars representing themselves in this digital world. At this point, metaverse, combined with NFT technology, allows individuals to represent themselves in this digital environment.
In increasingly competitive markets, sports marketing and sponsorship deals have become high impact areas for business success.
As a result, both sports companies and sports clubs and the federations they are related to should include radical changes in the sports marketing cycle that adopt out-of-the-box, future-oriented views.
It must not be forgotten!
Those who have their names on the winners’ board are those who have an extraordinarily creative thinking system.
HABER: ABDULLAH YİĞİT
